Everybody Loves a Quickie

"Kisses From Brazil" - Brazilian Short Films... an ad from En Route, the newsletter published by Air Canada), and me. There I was, sitting waiting for a student, absentmindedly leafing the magazine, when I see this full page orange ad, "EVERYBODY LOVES A QUICKIE". Hell Yea, EVERYBODY! But with an ad like that no wonder tourists come here thinking it's all about sex. Oh wait, but maybe our lousy cinema did the trick too, hum, at a second guess, I'd say the best way to sell Brazilian cinema is all about quickies.
But I'd be biased if I said that without giving proper credit to the few but good long films that have been made over the last years.

I'm not here to debate the quality of Brazilian films though. It was just so uncanny to be reminded that our advertising industry is sooooo... 1950's. An ad like that would NEVER be published here. Even if it was to sell TOOTHBRUSH! Imagine that, "Three quickies a day, all you need for a healthy life!", or to sell morning cereal, "a quickie in the morning will get you started", or to sell Valium, "pop up a quickie and you'll sleep like a baby".
In the end, eventually everything can be sold under the quickie motto, after all, quickies are usually cheaper and lower-maintenance.